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White-Label SEO Report Tool Comparison
Not every “white-label” tool is truly brandless. Compare five reporting tools on custom domain support, logo replacement, colour control, and whether the vendor’s name leaks into what your client sees. Then estimate your real first-year cost.
White-Label Capability Comparison
The table below checks four hard requirements for a report that is genuinely brandless. A vendor that fails any one of them will expose its identity to your client at some point in the workflow.
Scroll right to see all columns.
| Tool | Custom domain | Full logo | Colours | No brand leaks | Setup (h) | Base price |
|---|---|---|---|---|---|---|
| Multi-Site SEOThis tool | 0.5h | $29/mo | ||||
| AgencyAnalytics | 2h | $20/client | ||||
| Semrush | 1h | $229/mo | ||||
| Looker Studio | 8h | Free | ||||
| Google Sheets template | 12h | Free |
Data as of 2026. AgencyAnalytics pricing is per client per month at standard tier. Semrush custom-domain white-label requires Enterprise.
White-label branding setup cost estimator
Reporting tool you are evaluating
White-label readiness score
One-time setup cost
$38
0.5h × $75/h
Annual vendor cost
$348
$29/mo
Brand dilution cost/yr
$0
No vendor brand leaks
Total first-year cost
$386
setup + vendor + dilution
Next: see how Multi-Site SEO connects your whole portfolio and builds these reports automatically.
What Makes an SEO Report Truly White-Label
Custom domain routing
The client opens a link like reports.youragency.com, not a vendor subdomain. Without this, every shared report silently advertises the vendor to your client and invites them to bypass you.
Full logo replacement
Your logo appears everywhere the vendor logo would: the email header, the PDF cover, the browser tab favicon. Partial logo replacement — where the vendor name still appears in footers or metadata — is not white-label.
Colour and typography control
A report in your brand colours reinforces your agency identity. This is table-stakes for presentation clients and larger retainers, where the visual language of deliverables is part of the service.
No vendor brand leaks
"Powered by X" in the email footer, the vendor name in share-link previews, or the tool's logo in PDF metadata — these are brand leaks. A fully white-label tool leaves no fingerprints.
Vendor-by-Vendor Breakdown
Multi-Site SEO
Fully brandable from $29/mo. Reports carry your agency name; no vendor watermark.
AgencyAnalytics
Full white-label available but billed per client ($20/client/mo) — cost scales fast.
Semrush
Logo swap only. Custom domain and full colour control require Enterprise; base plan exports show Semrush headers.
Looker Studio
Free but no logo replacement or custom domain. "Powered by Looker Studio" appears on shared reports.
Google Sheets template
Fully manual. Google branding visible. Every template rebuild ~12 h of setup per agency.
Real Agency Cost Examples
Three representative scenarios. Edit the estimator above to size your own numbers.
Boutique SEO agency
8 clients, $75/h
Tool
Multi-Site SEO
Readiness
100/100
First year
$386
Brand dilution
$0
Setup cost under $40; no brand dilution; $29/mo flat.
Mid-size digital agency
25 clients, $90/h
Tool
AgencyAnalytics
Readiness
100/100
First year
$6,180
Brand dilution
$0
$500/mo vendor cost; full white-label but per-client pricing adds up.
Freelancer / consultant
3 clients, $60/h — Looker Studio
Tool
Looker Studio
Readiness
25/100
First year
$840
Brand dilution
$360
$0 vendor cost but 12 h setup + Google branding; brand dilution ~$360/yr.
Frequently Asked Questions
Send your next report under your own brand
Multi-Site SEO connects GSC and GA4 for every site you manage, builds white-label reports with your domain and logo, and surfaces a weekly action list per property. From $29/month for up to 3 sites.