Free SEO tool

Traffic Value / Revenue Calculator

Adjust the sliders to match your site's traffic profile. See estimated monthly ad revenue, sales or subscription revenue, a combined total, and what a 30 % traffic increase would mean in dollar terms. All figures are illustrative estimates — not earnings guarantees.

Try an example:

Revenue estimator

Adjust the sliders to match your portfolio. All figures are illustrative estimates, not guarantees.

100,000
$4.0
1.5%
$49

Ad revenue / mo

$400

PV ÷ 1,000 × RPM

Sales / subscriptions / mo

$44,100

UV × conv% × AOV

Total / mo (estimated)

$44,500

ad + sales revenue

If traffic grows +30%, estimated revenue rises to $57,850/mo — an uplift of $13,350/mo. All figures illustrative.

* Illustrative estimates only. Ad RPM varies by niche, geography, and network. Conversion rates depend on product and landing-page quality. These figures are not promises of earnings.

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How to use this tool

  • Benchmark your site portfolio: run your actual GA4 page views and visitor counts through the calculator to understand the revenue magnitude at stake when traffic grows or drops.
  • Make the case for SEO investment: show clients the revenue impact of a 30 % traffic increase to justify SEO spend. Export or screenshot the result for proposals.
  • Prioritise sites: the site with the highest revenue-per-visitor is the one where SEO improvements have the biggest multiplier effect.

See which of your sites is generating the most revenue — and where to focus next

Connect GA4 and GSC in under 3 minutes. Your portfolio view and your first growth recommendation is free.